Security Tokens Platform

The Challenge

Many believe that security tokens are the future of crypto, and will soon overtake utility tokens in 2019.

Our client, an upcoming STO listing platform and news outlet decided to jump on this train. The problem was, there are dozens of competitors thinking the same thing.

It was a race to win most the market share. The good news was that this is a new niche and there were few authority domains about security tokens, making SEO an ideal traffic channel.

The Solution

Our client had already hired an SEO marketer in the past, but they were stuck on the third/forth page.

After the initial audit, we noted that most the technical on-page optimizations had already been done, so we jumped straight into the link building. Powerful, niche relevant, crypto links were what they were lacking.

We built 8 links from top tier crypto sites including: CCN, EthereumWorldNews, Smartereum as well as 10 smaller publications including CryptoGround, DailyHodl and BitcoinAfrica. We made sure these links wouldn’t have the ‘sponsored post’ or ‘press release’ label which MAY hinder SEO.

Using Ahrefs, we also analyzed our competitor’s backlinks. We noticed a competitor had some powerful, but easy-to-acquire homepage links (Domain Rank 40-65). By reaching out to the webmaster to form a partnership, we were able to obtain these links.

The Results

Huge ranking improvements were seen in a week. It doesn’t take months to see results, anyone who says so is a scammer. Link building campaigns take effect in 1-2 weeks.

There was a steep dip in the rankings at one point, but that was just due to a Google dance.

In 45 days, they became rank #1 for their main keyword.